After a long time, I am writing this blog on seeing the wrong side of the advertisement. As many of us have observed that some local businesses have used chalking on the wall (in other words we call it 'Paint'). It was started when people of the sub-continent have used this technique against British rule as political statements and for movements related to liberty. After the independence of both countries (Pakistan & India), they have applied this old-fashioned technique for political reasons. This art culture is also producing ugliness in street views. It should STOP now or there should be a big simple pylon, only for simple posters.
I have seen on the roads of Rawalpindi City that on all the structures like overhead bridges, bus stands, empty plots, on the walls of private buildings, and even on decoration on the roadsides. Youngsters who do this job as pasting on the wall, they do such activities at midnight when nobody can stop them. In this business, who is responsible and which government authorities should notice and take appropriate actions against them. I would like to express my opinion, that firstly all political parties have to avoid such decorative arrangements for their political processions and secondly, all concerned businesses owners have to limit their advertisement campaign on specified places. We all have to take responsibility to keep our cities clean and make our walls worth seeing.
Finally, this is the age of Information Technology (IT) where all businesses are using the internet and publishing their advertisement on their websites. Some are promoting their business offers on social media. It is a good practice which can save extraordinary utilization of papers as posters and get reach from all over the world. JUST THINK ABOUT IT!
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